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Larry Samuels, Senior Partner, Director of Advanced Television for GroupM, is an experienced Advanced TV executive with a keen sense of the rapidly evolving iTV landscape. Larry?s primary role is to assist with the development of marketing and advertising applications for GroupM clients on advanced platforms, including interactive television, Smart TV, addressable and more. Having overseen the launch of hundreds of iTV campaigns, including what some consider the largest undertaking in the history of the industry soon after joining GroupM, Larry has a broad knowledge base that ranges from production to analytics.
Prior to joining GroupM, Larry was the General Manager Advanced TV for Dish Network. Beyond advertising, Larry was a national talk show host for Sirius Satellite Radio, holds an MBA in Marketing from St. John?s University and a BA in Broadcast Communications from SUNY Oswego.